It will feel like sugar when you read link building. But if you’ve searched on Google for ways to improve your eCommerce position and win more sales, there’s nothing wrong with coming here. This idea is closely related to the goal you want to achieve.
But what is link building? How does it work? And above all, which strategy is best for e-commerce? Today we talk about all of them.
What is link building?
Before giving you more practical information, you must consider the meaning of this concept. This is, perhaps, the first step you should take to learn how to deal with e-commerce. Therefore, we can design link building as a technique that works to create external links. In this way, it is achieved to improve the organic position in the search engines and thus improve the search engine positions.
For example, suppose you have an e-commerce for food. And when you search with a keyword, your website does not appear in the google first five pages. What it does is “hides” your business because people rarely go beyond those pages.
On the other hand, with a good building strategy, i.e., getting standard links, you can finish the climbing steps and join the first five pages. Or better yet, go to page 1.
To achieve this, you need to create links, create a link between your page and else one page to make you visible. That’s why these links are so important, so if the page that makes you is well-positioned because it will help you scale the positioning faster.
Previously, link building was done in the jungle, meaning more than quantity, more than quality. Until Google decides to sweep and take a closer look at these links, observe them and analyze whether they are good or spam. If you consider them the former, they condemned both pages and pushed them back in the rankings.
Why link building?
As we know that the next question you ask yourself is, why is link building so important? to have a link to other web pages, be they blogs, stores, companies, to verify your address. The reason is very clear: with them, and you tell the search engines that your website is very popular, people know it and accessible.
So, the more links you have, the louder your search engine rankings will be, and the more they will rank you. Furthermore, these links will be of quality because if the links come from “disgusting” pages, you can have the opposite effect, i.e., they don’t look well on you.
In e-commerce, this is even more important because if you manage to be popular, it can predict good sales and traffic to your site.
Link building strategies: How to make them better
Now, you know that what link building means, or better than the fact that links lead to your page (of course on high-quality pages), now is the time to think about what you can do. How to design a link-building strategy for e-commerce. And it happens through the following:
Take a look at your competitor.
Yes, You need to know what your competitor has done and what it is doing, doing so, and innovating. But before you do that, you need to know where your competitors are going.
And how is it done? Well, first, find the keyword search cage for which you want to rank. Then, once you’ve done that, write down which results come first because they’re your direct competitors.
The next step is to analyze these competitors to see the keywords’ position, where they move.
No, it’s not a person, nor can we say that it is a program itself, but rather a tool that helps you analyze backlinks to see if they are up to standard.
You can also analyze your competitors in SEO, where you can determine their loading speed, their web design, the image quality, the fonts they use, And see ads and banners. In addition, it will tell you where the links come from, so you can filter out which ones are the most productive and try your luck.
These days, building relationships with impressions is more or less important than you think. So depending on your eCommerce market, it’s easy to find influencers in this article and try to establish some relationship or recommend them to you.
There is now a quick and easy way to reach as many people as possible, though be careful, as this will require a significant financial outlay.
And who says influential blogs, pages, and YouTube channels.
Collaborate with other companies
There are more e-commerce or companies that you can collaborate with. This can lead to link building that benefits both of you and, at the same time, builds a relationship that Google finds interesting.
Yeah, Al, that sounds pretty crap to me; it looks like BT ain’t for me either, Looks like BT ain’t for me either, Looks like BT ain’t for me either, Looks like BT ain’t for me either. For example, you may have e-commerce makeup, and another online store is women’s clothing. That would be a good value because you can create your makeup photos and store clothes simultaneously. Or compete between the two.
Don’t forget about external links.
External links are also a very key factor. Therefore, it is important that you also take care of them and improve SEO and tell Google that other sites on your page (articles, products, etc.) are related to it. That way, you’ll be creating a complete web around your e-commerce.