Establishing e-commerce is a very easy task today. Whether you have a physical business and want to be on the Internet or sell not only where you live but across the country or beyond, the fact is that this is a great way to go. But just as you have to deal with stress in the physical environment, so do you in the virtual world. And the most complex one is on-page SEO
Have you heard of it? Do you know what it is used for and what you need to do to improve it? So if this is a concept you’ve heard of, but you don’t know, or you don’t know how to approach it for your e-commerce, here we give you the keys so you can understand it. And the best.
What is on-page SEO?
To get started, you need to understand what this term means. It comes from English and is one of the words we use to refer to what is being modified on the page. That is, the texts are well-placed, the words they use to find us, that Google sees us as a readable page.
On-page SEO refers to organic positioning, and so it is based on optimizing your online store and working with HTML code to make it meet the standards recommended by Google. So that the positioning will increase, and this will mean in the first search engine results.
So what’s on-page SEO?
Imagine for a moment you were transposed into the karmic-driven world of Earl. You have a picture of what a palace should look like. Also, some instructions that tell you what you should do to appear in the picture. Well, so is a website.
The image will be the web page you created, which you are viewing. But it will be empty. Now, following the instructions (which Google gives you in this case), you can put pieces (contents, links, keywords, etc.) along the page to “give it life.”
If you fix it, it will affect the page’s position because you are telling Google that the page has worked and that you have to “be with Google” to fix everything. What is it? And, if Google sees that you are not working legally, you may find little in its search engine or even block yourself from the results. So avoid “cheating” or using methods that you deem negative.
How to do good on-page SEO
The following are the most important and relevant aspects of on-page SEO.
- The title of the pages. Each page should have a good title, no more than 70 characters long, and tailored to what the user (and Google) is looking for.
- Meta description. This is a piece of text placed just below the title. If you look it up and search on Google, you’ll see that the first thing (where the link to click appears is the title). Below is a description of the so-called meta. If possible, you should try your best, without going over 160 characters, explaining what you will find on this page. And yes, you have to do it all from your pages.
- URL. Another important aspect of page SEO. Delete the best articles, posts, ads. And leave only the words of interest.
- Header. Google loves them. The page title usually has an H1 heading, but you should use more headings (H2 and H3 minimum) when creating page text.
- For some time now, Google has been emphasizing images because they are lightweight so they can be loaded quickly and because they are optimized with their titles, alternate titles, and logos.
- Internal contacts. This means that one page is linked to others in the same store. Believe it or not, it allows you to create a spiderweb-like “tangle” where all the pages are linked.
- Contents. It follows the premise that the more you write, the better. But be careful, don’t write any duplicate content, and write to write because Google has detected it now, and it can hurt you. Let them be in meaningful writing without repeating the same idea a thousand times. You have to contribute something to this text.
- Acceptable Site If you’ve ever heard of it and don’t know what it is, it means that the web can be viewed not only on your computer but also on mobile devices. And beware, Google attaches great importance to it.
- Loading speed. There is no such thing as a website that takes a long time to work. Not even Google. That is why it is important to monitor it.
- Sitemap and robots Text. Finally, two “internal” aspects of the web. A sitemap is an XML file that crawlers use to index your site. It’s not mandatory, but if Google recommends it, there’s a reason. In the case of robots.tst, this is another file for crawlers, where it says pages you don’t want to list.
How to improve it in e-commerce
There is no doubt that if you improve your e-commerce better than what we have seen before, you will get good results, and you will make Google your own, not the other way around. However, some tips/tricks can help you improve your online store’s page SEO.
- Use keywords. So, do a little research and see how users find out how to use these keywords on your website. for this, you can use Google Trends or payment tools to guide you through the best keywords.
- Avoid categories and tags. They are very important, and so you will not only put together a site that is easy to visit but also when it comes to indexing. Of course, don’t put too many labels for articles, and if possible, choose only one in the category so that the pages are not duplicated.
- Stay tuned for changes from Google. Each time, Google changes its guidelines, which used to work, no longer penalizing you. Therefore, to adapt Google News first. Try to control.
That way, you’ll make sure the SEO on your eCommerce page is on your side.