What is Relative Marketing?
Have you ever heard of relationship marketing? As you know, internet marketing strategies are constantly changing, and this often means that you have to be aware of what is coming and what is changing. In this case, relative marketing is an evolution of the traditional, but still, many people do not understand it. They rarely apply it.
So, this time we want to help you understand the concept, what makes it different from the traditional, who it is for, and its benefits. In addition, you will learn to apply it to your business. Can we work
What is Relative Marketing?
Relationship marketing is also called relationship marketing. It involves a series of strategies and methods that have long-term results. The purpose of this marketing is to promote customer loyalty. , Thus helping to increase customer purchases and benefit not only the company but also the customer himself. For this, trust and extra cost are two very important pillars.
In this case, relationship marketing is more about the customer, not the product, which is why the run strategy focuses on giving customers personal attention. And it’s not about persuading you to sell the product. Instead, it’s about presenting you in a way that you believe will make the store come with quality.
The difference between traditional marketing and traditional marketing
Relationship marketing can be considered an evolution of traditional marketing, but what is the difference between the two? In this case, it’s no longer just the fact that relationship marketing focuses on consumers and traditional marketing on products, but it goes further:
- Although traditional seeks to reach a wider audience by creating a message that can reach a larger number, in the case of relatives, it is based on individual and personal conversation, which prefers the customers themselves.
- Strategy Unlike traditional marketing, which creates a short-term strategy, relative marketing is long-term because what it tries to do is promote customer loyalty.
- The ultimate goal. We’ve already commented that the purpose of relationship marketing is to focus on the customer. But he doesn’t need the goal to get it in the short term, but in the long run, and he doesn’t want to sell it. He wants to strengthen the relationship.
What are your goals?
In general, relationship marketing objectives sound:
- Work on the relationship with the client. This means knowing the client, their needs, and what you can do for them.
- Establish a series of customer-service-oriented strategies and not too much on the product.
- To satisfy the client.
The benefits of using relationship marketing.
Relationship marketing is booming. Businesses no longer focus on getting sales faster but on staying with the customers they know and thus getting better service. It’s like telephone companies. Although the rates they have are the same for everyone, what they want is to try to satisfy the client, and for that, they offer bonuses or offers that can help them stay longer. Well, the same is true of online stores. And there are several benefits to this, such as:
- Increase LTV. LTV is an acronym for determining the lifetime value or value of a timeline. It tries to keep customers as long as possible, increase value and make the client feel like a person, not a contract number.
- Make them ambassadors. If you have a website where they treat you well, where they sell you based on your needs (and not what they want to sell), and that you think That they care about you, don’t you think you would recommend this site to other family or friends? In other words, you will find loyal customers who will recommend you to others.
- You cut costs. Believe it or not, the cost of marketing and advertising to reach other consumers has been reduced. At first, you can’t go, but as you have loyal customers, you will no longer have to pay to advertise or find out. Your consumers will have already figured it out for you.
- Happy customers, happy shopping. Imagine you went to a store. You start looking at things, and suddenly a shop assistant comes up to you and asks what you are looking for. You will certainly answer that you are watching, but what if that person does not move and constantly follows you? Eventually, you will leave the store because you are anxious. It happens in the online world when they satisfy you with related products that you have seen, or they try to offer you to buy. Now, if you focus on the strategies that connect you to the customer instead of doing this, don’t you think that they will be more satisfied by staying in the store and seeing the product without realizing that you What do they want to buy?
How to apply it to your business.
Within traditional marketing, they have been implemented. After-sales strategies, such as after-sales email to find out if you liked what you bought, satisfied with the product, etc.
But, in the case of Relationship marketing goes a long way. Here are some techniques:
- Sending after-sales emails if you have purchased something but have a happy birthday or happy birthday as a customer.
- Sending videos about the product you purchased so you can learn all of its functions.
- Comments on social networks. Companies always expect users to comment on their posts, but this will not be the case here. On the contrary, Post comments on a person’s social network to build a relationship with them.
- Send you details. A surprise, something that makes you feel loved by the company.
- Awards in the form of discounts or special promotions to make you feel special.
Now it’s your turn to think of relationship marketing strategies for your business. It may cost you at first, but the good thing is that you can edit it based on what you learn for your online store (or your website in general).